Emilia Fox teams up with My Pension Expert to showcase what it means to turn 50, today.
As part of our One Million More campaign, My Pension Expert has teamed up with Emilia Fox to celebrate life at 50.
Emilia Fox says: “Turning 50 today doesn’t look anything like it did for our parents’ generation. People are building businesses, raising kids, travelling, [and] living full-on lives”
And she’s right.
My Pension Expert’s analysis has shown increasingly popular themes emerge as a new generation moves towards retirement.
Today, more than a quarter (28%) of people currently in their 50s say that they have picked up more hobbies compared to only 18% of Baby Boomers when they were the same age. Popular hobbies picked up by midlifers include reading (48%), cooking/baking (44%), gardening (40%), travel (38%) and sports and keeping fit (29%).
Similarly, there’s a rise in personal care, health and wellness for today’s 50-year-olds. Analysis shows that 2 in 3 of today’s Gen X prioritise health and wellness more than when they were younger. Four in five people are adopting healthier diets, with 75% of over 45’s across the nation ranking their diets as healthy.
As well, today’s Gen X showcase changing priorities. Where building a family may have been tradition, today’s 50-year-olds are actually having less kids than the generation before.
Changing priorities, increasing dedication to health and wellness and the uptake of new hobbies shows that today’s midlifers are changing the narrative of what it means to be 50. There seems to be a shift to showing yourself a bit of love. Whether it’s trying new things that make you happy or taking care of your health and wellness, positive wellbeing is shaping midlife, today.
And at 50, there is a clear consensus of knowing what you want and going to achieve it.
The ‘One Million More’ campaign aims to uplift 50-year-olds and only emphasise positive wellbeing for Gen X. While eating healthily and exploring hobbies help to promote this, financial wellbeing is an important accompaniment on your wellbeing journey.
My Pension Expert’s campaign wants to promote advice as an opportunity for midlifers, across the UK, to manage and improve their financial wellbeing. Combining better financial wellbeing with an exciting new lifestyle now, could be the tool you need to ensure the longevity of your happiness and self-care through to and beyond retirement.
You manage your day-to-day health and hobbies and let financial advice handle the background work. It could be the perfect match.