11 February Reading Time: 3 minutes

Music to our ears: We’re sponsoring the Cheltenham Jazz Festival

Jo Bradbury
Head of Marketing

My Pension Expert are delighted to announce our sponsorship of the Cheltenham Jazz Festival 2022!

Making its hotly anticipated return following a two-year break due to the Covid-19 pandemic, the festival promises to celebrate its 25th edition in style. Taking place from 27th April to 2nd May in the beautiful Cheltenham Spa, this year’s festival will incorporate large scale shows, world premieres, masterclasses, family-friendly shows, and a wide range of free events!

Indeed, with musical giants such as Paloma Faith, Gregory Porter, and Imelda May set to grace the festival during one of the festival’s headline events, BBC Radio 2 Celebrates Jazz (coincidentally sponsored by My Pension Expert), this year’s Cheltenham Jazz Festival will undoubtedly appeal to everyone – from jazz experts to those just starting to dip their toe into the jazz scene.

Of course, the audience appeal is clear. But what exactly drew My Pension Expert into sponsoring this prestigious event?

Supporting the arts

My Pension Expert has always held an interest in supporting and nurturing exceptional talent. From our sponsorship of the world record-breaking rowing duo, Team Wild Waves, to our headline partnership with RHS Malvern Spring Festival 2022, we are thrilled to support individuals’ passions and offer them a platform to showcase their abilities.

Indeed, whilst the Cheltenham Jazz Festival always delivers with its major headline acts, My Pension Expert are also excited to hear the talents of local, lesser-known artists. And through our sponsorship of the event, we are delighted to offer our support to such talented individuals.

That said, it isn’t just about the artists themselves. The arts are incredibly important to local communities and the nation in general. Covid-19 placed a great deal of pressure on individuals’ mental health through various national lockdowns. Access to art such as music will have played a great part in helping people express themselves and – at least for a short while – enjoy some respite from the pandemic.

As such, we’re thrilled to be able to support a festival that encourages new talent to showcase itself, helping to create new fans of the genre and perhaps even some of the jazz superstars of tomorrow.

My Pension Expert are delighted to be able to support the arts and feed into the history of musical excellence created by the Cheltenham Jazz Festival. We can’t wait to enjoy established talent whilst discovering some hidden gems along the way!

Find out more about the Cheltenham Jazz Festival here.


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