Celebrating ten amazing days at the Cheltenham Literature Festival 

19 October Reading Time: 3 minutes

My Pension Expert were proud to be a Major Partner at The Times and The Sunday Times Cheltenham Literature Festival 2022

The Cheltenham Literature Festival is the world’s first literature festival, leading the way in celebrating the written and spoken word, presenting the best new voices in fiction and poetry alongside literary greats and high-profile speakers.

The 10-day event, which took place in the heart of Cheltenham between 7th and 16th October, was a wonderful opportunity for book lovers to come out and celebrate literature of all forms and genres. The festival included an array of fantastic speakers, Q&As, performances, and family activities. 

Attendees were able to stock up their bookshelves from a range of new titles, and even had the chance to get their purchase signed by the author themselves, with a host of authors present for book signings, readings, and talks on their work. 

This included several celebrities who were there to discuss their new books, including Lenny Henry, Stanley Tucci, Gabby Logan, and Jarvis Cocker. Also there to promote a new book was U2 frontman Bono, who rounded off the festival with a talk after surprising the audience by performing a few U2 songs. 

My Pension Expert were delighted to sponsor sessions from TV personality Graham Norton and the Hairy Bikers. Norton spoke with Times Radio about his new novel, Forever Home, while the Hairy Bikers were promoting their book Brilliant Bakes in The Times and Sunday Times Forum. We also enjoyed an early start by sponsoring the Times Healthy Breakfast session on well-being and health; a great show promoting physical and mental health. 

However, we did not overlook the importance of literature for younger generations. We also sponsored some Penguin Tales sessions for younger festivalgoers; and delighted the crowds by handing out cuddly toys of My Pension Expert’s penguin mascot, Pembroke! 

At My Pension Expert, we are passionate about supporting a wide range of causes. Education is fundamental to what we do as the UK’s leading at-retirement adviser – for both our clients and within our own team, so we are always proud to play a part in events that champion the sharing of knowledge, experience, and insight.


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